I Know What It’s Like to Build Something From Nothing
Before I helped businesses get found by AI, I built and ran my own. I’ve felt the weight of making payroll, the exhaustion of doing everything myself, and the frustration of pouring energy into marketing that doesn’t translate into customers walking through the door. I don’t advise small business owners from the outside looking in — I’ve lived it.
That’s the lens I bring to everything I do at Activate Your Brand.AI. I understand that your marketing budget is real money with real stakes, that your time is stretched thin, and that you need results you can actually see — not jargon and vanity metrics.
From Reach to Being Found
Here’s the hard lesson I learned first hand: reach isn’t enough anymore. I once built a social media following more than 30,000 strong — and still discovered that being seen and being found are two very different things. In a world where your next customer asks ChatGPT, Perplexity, or Google’s AI for a recommendation before they ever open a browser, visibility isn’t about how many followers you have. It’s about whether the AI knows you exist, understands what you do, and recommends you.
That gap — between reach and findability — is exactly what I built Activate Your Brand.AI to close.
A Career Built on Trust and High Stakes
In addition to owning my own business, I spent more than 23 years working in medical device and pharmaceutical sales — including structural heart and cardiovascular therapies where the stakes couldn’t be higher. As a registered nurse (RN) turned sales leader, I earned multiple President’s Club recognitions and team awards. It taught me how to build trust quickly, translate the complex into the clear, and deliver measurable outcomes in rooms where there’s no margin for fluff.
I bring that same rigor to AI visibility: a clear strategy, honest measurement, and a relentless focus on the one thing that will move the needle most for your business this year.
How I Work
I don’t believe in doing ten things halfway. As an AI visibility strategist, I work with each client to identify what’s missing from your website and SEO, then develop and implement an AI visibility plan to close the gap. For businesses ready to go further, I’ll also help you zero in on the single most important goal for the year and build the strategy and playbooks to reach it. You focus on running your business — I make sure the right customers, and the AI tools they’re asking, can actually find you.
I’ve Been on Your Side of the Table
I know what it’s like to invest in help you can barely afford, trust the people promising results, and end up with nothing to show for it. I’ve spent money I didn’t have on marketing that didn’t work — not because I was careless, but because I wanted to move forward and I trusted the wrong promises. That experience changed how I do business.
I won’t cost you an arm and a leg, and I won’t ask you to gamble on vague promises. I price my work so a small business can actually say yes, and I stand behind it. If we set a clear goal together and I don’t deliver, we make it right. You’ve been burned before — I’m not here to add to that list.